Leadership Ateliers 2026 / Masterclass
Advocate for Design in Business Terms
Design leaders are often expected to influence business decisions without being given a shared language to do so. This course focuses on helping designers and design leaders translate design thinking, quality, and user value into terms that resonate with business stakeholders.
The session centres on advocacy, not persuasion tricks. Participants learn how to frame design work in relation to business goals, risk, outcomes, and trade offs, especially in environments where design is still seen as a service rather than a strategic partner.
Who is it for?
This course is for designers and design leaders who regularly need to justify design decisions, influence prioritisation, or explain the value of design to non design stakeholders.
Top 3 Outcomes
- #1How to translate design value into business outcomes
- #2How to frame conversations that build trust and influence
- #3How to represent design as a strategic partner, not a service
Facilitating this session:
George Bull
Executive Design Director · Foolproof
He leads a team of UX, visual, and content designers across global product studios, ensuring that design strategy and execution are human-centred, creatively rigorous, and deliver business value. He helps clients run design at scale and build tight-knit, multidisciplinary teams that deliver successful products.
Over the past 20 years, he has worked mostly in agencies across brand, product, and marketing, supporting both large and small brands in nearly every sector. He is a strategic doer—the messy work of bringing a great idea into the real world—and a certified executive coach (Co-Active Training Institute).