Leadership Ateliers

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The Events

Strategy Ateliers

Lisbon

April 22+23, 2027

Agentic Ateliers

Berlin

May 12+13, 2027

Leadership Ateliers

Amsterdam

May 20+21, 2027

Sponsor

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Leadership Ateliers

The Events

Sponsor

Pre-Register

Design Leadership training

AI is reshaping how we work. No one tells you how to lead through it.

May 20-21

May 20-21

Amsterdam, NL

Berlin

50 Spots

50 Spots

Join other heads of design, directors and senior leaders transiting the AI shift for an intensive two day event built around peer exchange. Walk away with clarity, direction and a network of peers you can call after.

Attended by designers from companies like

How do you lead through a shift nobody expected?

You've led teams for years, through reorgs, scale and pressure. Now AI is rewriting expectations faster than anyone can set direction, and your team quietly holds different beliefs about quality, speed and the future of design.

Execution was never your bottleneck. Alignment is. Getting a team that no longer agrees on the fundamentals to move together, and stay motivated while they do, is the harder job — and at your level it falls to you.

Leaders and executives with years of people responsibility fill this room. Heads of design, directors, and the leaders above them, running teams through a shift none of them planned for.

This edition is for you if:

You are leading a team through change you did not choose and cannot fully explain.

You are leading a team through change you did not choose and cannot fully explain.

Your team holds different beliefs about AI, quality and speed, and it's pulling them apart.

Your team holds different beliefs about AI, quality and speed, and it's pulling them apart.

You are trying to develop people without adding pressure they cannot carry.

You are trying to develop people without adding pressure they cannot carry.

You are finding the right pace to grow the team while still delivering.

You are finding the right pace to grow the team while still delivering.

You have scaled past the point where the way you used to lead still works.

You have scaled past the point where the way you used to lead still works.

You are quietly wondering about your own ceiling.

You are quietly wondering about your own ceiling.

What you'll work on

With a mixture of spark talks by experts, group session and 1:1 peer coaching sessions, here is what you will focus on:

The player-coach problem — staying credible in craft that's changing under you without becoming the bottleneck.

The player-coach problem — staying credible in craft that's changing under you without becoming the bottleneck.

Aligning a team that no longer agrees on the fundamentals of quality, speed and where design is headed.

Aligning a team that no longer agrees on the fundamentals of quality, speed and where design is headed.

Growing and structuring a team through scaling pains, silos and the right pace to grow.

Growing and structuring a team through scaling pains, silos and the right pace to grow.

Leading meaningful change without exhausting yourself or the people you lead.

Leading meaningful change without exhausting yourself or the people you lead.

Previous coaches

Get coached by leaders and experts

No theory from books. Examples and proven frameworks used by coaches and design leaders in real-life situations.
2027's coaches will be announced in January

David Hoang

VP / Head of Design

Atlassian

Marzia Aricò

Leadership Coach & Author

Design Mavericks

Thom Rimmer

VP of Design

Intercom

Marlene Rosner

Sr Director Global Consumer UX

HelloFresh

Jasper R. Hauser

Leadership Coach & Entrepreneur

Darkroom

David Hoang

VP / Head of Design

Atlassian

Marzia Aricò

Leadership Coach & Author

Design Mavericks

Thom Rimmer

VP of Design

Intercom

Marlene Rosner

Sr Director Global Consumer UX

HelloFresh

Jasper R. Hauser

Leadership Coach & Entrepreneur

Darkroom

Giulio Frigeri

AI Governance & Design Leadership Expert

Map it Up

David Hoang

VP / Head of Design

Atlassian

Marzia Aricò

Leadership Coach & Author

Design Mavericks

Thom Rimmer

VP of Design

Intercom

Marlene Rosner

Sr Director Global Consumer UX

HelloFresh

Jasper R. Hauser

Leadership Coach & Entrepreneur

Darkroom

Giulio Frigeri

AI Governance & Design Leadership Expert

Map it Up

See all facilitators

See all facilitators

The Venue

A spacious heritage home in a charming dutch village

Het Broeker Huis, Broek in Waterland

Welcome to a beautiful village in the Netherlands with the most heritage home, a short 15 minute ride from Amsterdam Central Station.

The perfect setting for an insightful two days, surrounded by nature. With typical dutch food, charming spaces and a quiet vibe that will help you find your inner voice.

Leeteinde 16, 1151 AK Broek in Waterland, Netherlands

Your ticket includes bus back on day 1 and boat ride back on day 2

Get Directions

REVIEWS

See what previous participants thought of Ateliers

Amsterdam, 2026

“Leadership Ateliers was a great opportunity to connect with other design leaders and talk about how we're navigating change. I left energised and with a network of people I can rely on.”

Francisco M.
Head of Product Design, OLX
Amsterdam, 2026

“Packed with high quality conversations and inspiring people, highly recommended for any design leader.”

Joris Z.
Product Design Director, ISH
Amsterdam, 2026

“A very much needed exchange between peers in an open environment. The facilitators provide the framework, the value lies in the people that came.”

Laura M.
Head of UX/UI, Henkel
Amsterdam, 2026

“A different kind of approach to leadership spaces, to have honest, transparent and authentic conversations about the industry, our companies and the challenges we are navigating and might have in the future.”

Lina B.
Sr. Design Manager, Bitvavo
Amsterdam, 2026

“Leadership Ateliers was a great opportunity to connect with other design leaders and talk about how we're navigating change. I left energised and with a network of people I can rely on.”

Francisco M.
Head of Product Design, OLX
Amsterdam, 2026

“Packed with high quality conversations and inspiring people, highly recommended for any design leader.”

Joris Z.
Product Design Director, ISH
Amsterdam, 2026

“A very much needed exchange between peers in an open environment. The facilitators provide the framework, the value lies in the people that came.”

Laura M.
Head of UX/UI, Henkel
Amsterdam, 2026

“A different kind of approach to leadership spaces, to have honest, transparent and authentic conversations about the industry, our companies and the challenges we are navigating and might have in the future.”

Lina B.
Sr. Design Manager, Bitvavo
Amsterdam, 2026

“Leadership Ateliers was a great opportunity to connect with other design leaders and talk about how we're navigating change. I left energised and with a network of people I can rely on.”

Francisco M.
Head of Product Design, OLX
Amsterdam, 2026

“Packed with high quality conversations and inspiring people, highly recommended for any design leader.”

Joris Z.
Product Design Director, ISH
Amsterdam, 2026

“A very much needed exchange between peers in an open environment. The facilitators provide the framework, the value lies in the people that came.”

Laura M.
Head of UX/UI, Henkel
Amsterdam, 2026

“A different kind of approach to leadership spaces, to have honest, transparent and authentic conversations about the industry, our companies and the challenges we are navigating and might have in the future.”

Lina B.
Sr. Design Manager, Bitvavo

Pre-Register and save

Early Bird tickets out in October

Save €120 on your purchase by pre-registering for a discount before Early Birds go on sale

May 20+21 - 50 spots
Single ticket
Amsterdam, Netherlands
Early Bird
€1.500€1.400+ 21% VAT
Pre-Register
May 20+21 - 50 spots
2 Tickets
Amsterdam, Netherlands
Early Bird
€1.410€1.330+ 21% VAT
Pre-Register
May 20+21 - 50 spots
Team Ticket
Amsterdam, Netherlands
Early Bird
€1.310€1.260+ 21% VAT
Pre-Register

Prices are per person. VAT must be always charged in accordance with EU law.

Included in your ticket

Workshops & sessions

Food & drinks

Pre-Event Networking

Shuttle bus back (Day 1)

Boat ride back (Day 2)

Not included

Travel & accommodation

Pre-Register and save

Early Bird tickets out in October

Save €120 on your purchase by pre-registering for a discount before Early Birds go on sale

May 20+21 - 50 spots
Single ticket
Amsterdam, Netherlands
Early Bird
€1.500€1.400+ 21% VAT
Pre-Register
May 20+21 - 50 spots
2 Tickets
Amsterdam, Netherlands
Early Bird
€1.410€1.330+ 21% VAT
Pre-Register
May 20+21 - 50 spots
Team Ticket
Amsterdam, Netherlands
Early Bird
€1.310€1.260+ 21% VAT
Pre-Register

Prices are per person. VAT must be always charged in accordance with EU law.

Included in your ticket

Workshops & sessions

Food & drinks

Shuttle bus back (Day 1)

Pre-event networking

Boat ride back (Day 2)

Not included

Travel & accommodation

Pre-Register and save

Early Bird tickets out in October

Save €120 on your purchase by pre-registering for a discount before Early Birds go on sale

May 20+21 - 50 spots
Single ticket
Amsterdam, Netherlands
Early Bird
€1.400+ 21% VAT
Pre-Register
May 20+21 - 50 spots
2 Tickets
Amsterdam, Netherlands
Early Bird
€1.330+ 21% VAT
Pre-Register
May 20+21 - 50 spots
Team Ticket
Amsterdam, Netherlands
Early Bird
€1.260+ 21% VAT
Pre-Register

Prices are per person. VAT must be always charged in accordance with EU law.

Included in your ticket

Workshops & sessions

Food & drinks

Pre-Event Networking

Shuttle bus back (Day 1)

Boat ride back (Day 2)

Not included

Travel & accommodation