Berlin, 2026
“The mix of sharp content and practical tools, combined with being part of a community of design leaders facing very similar challenges.”
Martina S.
2 day training for designers
AI adoption was the easy part. Running a design org on it is the real work.
Two days of workshops and peer sessions for senior designers and leaders responsible for how a team works with AI, not just how they use it. Leave with a responsibility map, a quality bar, and a workflow worth keeping, built with people at the same stage as you.
Attended by designers from companies like
AI made your output go up, but your work didn't get easier?
The tools took an afternoon to turn on. The hard part is the operating model underneath: who owns quality, where responsibility sits, and what all this output is actually worth.
None of that comes in a product. It gets decided — by someone who has thought it through before the questions arrive.
That's the work of these two days in a Berlin villa: the systems, standards and operations for how AI runs across the org, not the tools.
Walk away with the standards, governance and judgment to run design well when anyone can generate a screen.
This edition is for you if:
Not a technical / tooling event
Worth saying plainly, because it's the first thing people ask. You will not sit through tool demos or prompt tips. This is two days on the standards, governance and judgment your organisation needs to use AI well and the parts no product hands you and no one has written down yet.
What you'll work on
Mix and match different workshops and sessions to focus on the following:
Previous coaches
Get coached by leaders and experts
No theory from books. Examples and proven frameworks used by coaches and design leaders in real-life situations.
2027's coaches will be announced in January
The Venue
A private villa surrounded by nature
Villa Schützenhof, Berlin
A unique house and gardens in the greenest district of Berlin. Near lakes and forests, it's the perfect place for that retreat feeling without having to leave the city.
A piece of Berlin's history, this former sportmen's club turned into event location has the calm environment needed to connect and enjoy the beginning of the spring.
Your ticket includes shuttle bus from the station S Charlottenburg to the venue and back
Niederneuendorfer Allee 12, 13587 Bezirk Spandau
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