AI and Design Leadership Training

AI adoption was the easy part. Running a design org on it is the real work.

May 13-14
Berlin, DE
70 spots

Two days of workshops and peer sessions for senior designers and leaders responsible for how a team works with AI, not just how they use it. Leave with a responsibility map, a quality bar, and a workflow worth keeping, built with people at the same stage as you.

Attended by designers from companies like

AI made your output go up, but your work didn't get easier?

The tools took an afternoon to turn on. The hard part is the operating model underneath: who owns quality, where responsibility sits, and what all this output is actually worth.

None of that comes in a product. It gets decided — by someone who has thought it through before the questions arrive.

That's the work of these two days in a Berlin villa: the systems, standards and operations for how AI runs across the org, not the tools.

Walk away with the standards, governance and judgment to run design well when anyone can generate a screen.

This edition is for you if:

You own how a design team works with AI, and no internal guidance exists.
You are asked to consider AI before adding headcount.
You are unsure of the ROI and the workflow, and expected to sound certain about both.
Roles across your product teams are getting blurry and nobody has redrawn the lines.
You see the shift landing unevenly — some have rethought how they work and others cannot see where AI adds anything.

Not a technical / tooling event

Worth saying plainly, because it's the first thing people ask. You will not sit through tool demos or prompt tips. This is two days on the standards, governance and judgment your organisation needs to use AI well and the parts no product hands you and no one has written down yet.

What you'll work on

Mix and match different workshops and sessions to focus on the following:

Redrawing who owns what across design, product and engineering, and setting the quality standard the team is held to when anyone can generate a screen.
Keeping discovery alive when the system rewards jumping straight to code, framed as an org capability rather than a personal habit.
Reasoning about AI spend, headcount and the ROI your leadership will actually ask about.
Making your team's contribution and its value visible upward when all output looks interchangeable.
Rebuilding the end to end workflow now that the old process broke — where AI enters, where humans gate, what the new steps are.

2027 coaches

Get coached by leaders and experts

We bring to Berlin experienced leaders and coaches to help you level up. We've just announced our first coach per city, keep an eye on the event for the full lineup in January when Regular Tickets go on sale.

Kickoff coach2027

Brian Lin

Sr. Product Design Manager

Discord

About the coach:

Brian Lin is a design leader based in Toronto who has spent more than twenty years helping teams create things people genuinely want to use. He’s currently at Discord, where he leads a team of designers focused on the parts of the product people use most, like chat and voice, and integrates AI in ways that help people connect without getting in the way.

Learn More

All coaches will be announced when Early Bird ends on January 13th

Previous coaches include

Andy Budd

Leadership Coach & Founder

Andy Polaine

Educator, Leadership Coach and Author

Gloria Rupprecht

Director of Product Design

Zalando

Yaprak Gültay Davison

Head of Design

Goodnotes

Martyn Reding

Design Director

Expedia Group

Ian Gehlhaar Prat

Founder & Creative Director

Fail Fast

Rachel McConnell

Sr. Design Manager

Miro

Petter Jakobsson

Director of Product Design

Oviva

Melin Edomwonyi

UX Director

Seedable Studio

Dagmar Glow

Professional Business Coach

90 Minute Labs

See all facilitators

The Venue

A private villa surrounded by nature

Villa Schützenhof, Berlin

A unique house and gardens in the greenest district of Berlin. Near lakes and forests, it's the perfect place for that retreat feeling without having to leave the city.

A piece of Berlin's history, this former sportmen's club turned into event location has the calm environment needed to connect and enjoy the beginning of the spring.

Niederneuendorfer Allee 12, 13587 Bezirk Spandau

Your ticket includes shuttle bus from the station S Charlottenburg to the venue and back

Get Directions

Reviews

See what previous participants thought of Ateliers

Berlin, 2026

“The mix of sharp content and practical tools, combined with being part of a community of design leaders facing very similar challenges.”

Martina S.

Sr. Product Designer, Orbia

Berlin, 2026

“The conversations were extremely helpful for me to start forming my own opinions on how AI will impact my design teams. Oftentimes we don't get to speak to peers outside our own companies.”

Nathan T.

Head of Design, Nintendo

Berlin, 2026

“The Ateliers provide an intimate experience to learn with fellow designers struggling with similar things.”

Luka V.

Sr. Product Designer, Goodnotes

Berlin, 2026

“The atmosphere was professional but genuinely warm, the speakers were strong and really approachable. I came home with more new ideas than I can work on.”

Julian D.

Strategic Design Lead, DKB

Pre-Register and save

Early Bird tickets go live Oct 27th, 10 AM CET

Save €120 on your purchase by pre-registering before Early Birds go on sale on October 27th, 10 AM CET.

May 13-14 - 70 spots

Single ticket

Berlin, Germany

Early Bird~~€1.300~~€1.200+ 19%VAT

May 13-14 - 70 spots

2 Tickets

Berlin, Germany

Early Bird~~€1.200~~€1.120+ 19%VAT

May 13-14 - 70 spots

Team Ticket

Berlin, Germany

Early Bird~~€1.090~~€1.040+ 19%VAT

Prices are per person. VAT must be always charged in accordance with EU law.

Included in your ticket

Workshops & sessions
Food & drinks
Pre-Event Networking
Shuttle bus to the venue
Shuttle bus back

Not included

Travel & accommodation