Elevate Your Strategic Influence

This workshop introduces ‘Strategic Inquiry for Impact’—a process for evaluating and maximizing the measurable value that design brings to an organization’s goals and overall performance. We’ll dive into the transformative effect that strategic inquiry can have on product discovery, helping you embrace your role as a strategist to guide both business and product teams through uncertainty. You’ll gain actionable techniques to reframe assumptions, uncover blind spots, and move beyond conventional user needs—turning the unknown into a catalyst for innovation and lasting success.

Who is it for?

Those who want to strengthen their strategic influence and drive measurable business impact. It’s ideal for those involved in product discovery, decision-making, and cross-functional collaboration, helping them navigate uncertainty, challenge assumptions, and unlock new opportunities for innovation.

Top 3 Outcomes

:earn how to move beyond delivering outputs

Challenge default problem statements, surface hidden constraints, and expose blind spots across teams.

Learn to guide teams through ambiguity

Facilitating this session:

Krasi

Bozhinkova

Strategy Director

Owtcome

With 25+ years of experience in product, innovation, and brand development, Krasi helps organizations turn uncertainty into impactful outcomes. As Founder and Strategy Director at Owtcome, Krasi combines strategic expertise and creativity to uncover product value and drive unique brand impact. Leveraging leadership roles in technology and communications, along with an MBA and a Postgraduate degree in Digital Marketing, Krasi offers a holistic perspective for solving complex challenges.