Marlene Rosner, Sr Director Global Consumer UX, HelloFresh

Marlene Rosner is a Berlin-based UX design leader with more than a decade of experience crafting user-centric product experiences across travel, consumer, and tech brands. She is currently Senior Director of Global UX Design, Consumer Experience at HelloFresh, steering product design, UX writing, and user research to evolve the consumer journey.

Before HelloFresh, she built and led design teams at GetYourGuide, coaching product designers, content strategists, and researchers to deliver joyful, globally accessible travel experiences. Her career spans agency and startup contexts, including co-founding 1kdims UG and delivering branding and interface design for Edenspiekermann, Ada Health, and BonusBox.

Peer Circles: Coaching Design Leaders in the Age of AI

Amsterdam is not centered on workshops, it is a space for design leaders to learn directly from one another. Jasper and Marlene, both senior design leaders, will act as coaches and facilitators throughout the event. They will guide each segment, moderate conversations and share their experience when it adds value.

During the Peer Circles, participants will engage in small group discussions grounded in real practices, followed by focused 1:1 exchanges. The coaches will be present to support meaningful dialogue, help groups go deeper and create the conditions for new perspectives and insights to emerge.